POSITIVEMAN gives emotional lightning bolt packages encased in synths, heart, and pure adrenaline. His newest video for his single “WINNER” is no different. In a volley that lasts less than four minutes, the electrifying new force arrives shining brightly, in a genre-hopping tribute to endurance, confidence, and cultural synthesis.
From the first pulsing note, “WINNER” represents a movement. Analog synths ripple like live wires under your skin, and Peruvian flutes' bright, airy sound dances over the beat like sunlight reflecting off water. These improbable but lovingly sewn textures make for a lushly colorful soundscape as worldly-feeling as comfortingly individual.
The music video visually reflects this energy with fast cuts, bright colors, and POSITIVEMAN front and centre, emanating magnetic self-belief. There’s something hypnotic about his approach, a performance artist and motivator in equal measure, that reminds listeners that the most powerful muscle is that three-pound mass of wrinkled meat between our ears. The emotional pulse of “WINNER” is really what makes it shine. It’s a tribute to anyone who’s gone through darkness and managed to come out the other end. POSITIVEMAN is a humorous and authentic representation of this universal battle, and an inside joke of the war that can be shared in any language and neighborhood.
You don’t even have to speak electro-pop to read it. All you need is a dream and a little fire. And “WINNER” is what the world needs right now, a reminder that joy is resistance, that culture is power, and that believing in yourself is the most radical thing you can do. POSITIVEMAN is creating a global soundtrack for the resilient.
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