Excitement Builds as SXSW 2025 Unveils Third Round of Artists – Here’s some of our favourites

The countdown to SXSW 2025 continues with the announcement of an eclectic, third wave of showcasing artists set to take the stage in Austin from March 10–15, 2025.

We've always loved south by, and this year is promising to be the best in a long time.. Some of our favourite new announcements include..

Among the new additions are Wax Owls, a Los Angeles-based indie-folk trio known for their lush harmonies and introspective storytelling. Their live performances have drawn comparisons to genre greats, making them a must-see act at this year’s festival.

London-based artist Jo Hill is another standout, blending heartfelt lyrics with a soulful vocal style that captures the listener from the first note. Her SXSW debut promises to be an intimate and memorable experience.Also hailing from London, Cairo brings their unique fusion of soundscapes to the SXSW stage. Known for their emotionally charged performances, they are poised to captivate audiences in Austin.

Rounding out this round’s highlights is acclaimed DJ and producer Laurence Guy, whose signature blend of deep house and groove-driven tracks has earned him a devoted global following. Fans of electronic music can expect an unforgettable set from this London talent.

SXSW 2025 continues to emphasize international representation, with artists hailing from over 30 countries. If you've never made the pilgrimage, we highly suggest you get this on your travel list for 2025.

Tickets available here