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ARK IDENTITY Explores our social media and internet driven culture on emotive new single "Screens"

  • August 17, 2024
  • Aidan Grant
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Toronto-based artist Noah Mroueh, the mind behind ARK IDENTITY, blends elements of dream pop and psychedelia to create a soundscape that is both immersive and expansive. The new single, effortlessly transports listeners into a reflective space, where the weight of societal pressures dissolves into airy melodies and reverb-drenched guitars.

Lyrically, "Screens" speaks to the modern struggle of feeling disconnected in a world dominated by digital interactions. Noah’s vocals are haunting yet soothing, embodying the tension between yearning for freedom and the relentless pull of the digital world. Lines like “I really wanna float up into the atmosphere” capture a universal desire for release, making the song deeply relatable. The artist explains that he "was inspired by feelings of alienation in a hyperconnected world. The lyrics are about feeling lost in a dreamscape of screens, yearning for a deeper connection beyond the digital facade."

For fans of artists like Cigarettes After Sex and Beach House, ARK IDENTITY offers a similar sense of ethereal melancholy. With "Screens," Noah demonstrates his ability to create music that is not only emotionally resonant but also addictively listenable…

Connect with ARK IDENTITY: Instagram | Youtube

 

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