Music videos are an essential part of music promotion and in this day and age where maximum awareness is needed for success, it's only right we help showcase some of the engaging visuals that have come our way in recent times. so there you have it, some quick video bits because you might just like what you see.
Check our past editions here.
Brimheim – "Into the Ooze"
Brimheim's latest visual release for her song "Into the Ooze" is a soul-stirring alternative rock piece that explores emotional pain and the journey through the pain. The visual directed by Heiðrik á Heygum follows Brimheim as she goes on a dance-fuelled adventure after purchasing a pair of magical red stilettos. The dark and cryptic visual is suspenseful and builds up as viewers get drawn into the moody empty streets in Torshavn “Into the Ooze” is lifted from her critically acclaimed album RATKING, which came out March 22 via Tambourhinoceros.
Daryle Good – "Electric"
Dallas, TX-based Daryle Good set it off with "Electric", a show of lyricism and many unapologetic overtones. Over the dark and punchy backdrop, he delivers a smooth and engaging rap performance type with engaging storytelling. The visuals blend performance shots with cinematic storyboarding and well-threaded shots of the rapper with his team.
Savanna Leigh – "mason street"
Nashville-based singer-songwriter Savanna Leigh takes us into "mason street", which alludes to a lingering memory from her past. Over the lush and sobering guitar plucks and soft percussions, Savanna reaches deep into her memories and the many events that shaped her into who she is. The accompanying visual has a sepia-toned aesthetic and uses performance shots of Savanna as she roams through her past pain, loss and hurt.
She is currently working on her new EP reminders of you which will be released on the 20th of August.
Amar Thirty – "NOT MADE 4 LUV, Pt. 2"
Emerging South London multi-talented artist Amar Thirty steps to the forefront with his style of genre-bending R&B music. Armed with his rich and dynamic vocal runs and use of vivid lyricism, he delivers his latest song "NOT MADE 4 LUV, Pt. 2" which showcases his style to the world. Over the soulful downtempo-trap-infused backdrop, he delivers a clear message to the ladies that he is here for a good time, not a long time. The song comes with a visual that follows the singer in his stomping grounds as he lounges with his squad.
BAELY – "Pluto"
South London singer-songwriter BAELY delivers his new single "Pluto" alongside its visual. The mid-tempo love ballad sees him teaming up with Danish producer Jakob 'yak' Levring (JNR CHOI) and a host of instrumentalists to bring us a heartwarming blend of future soul and R&B with lofi sensibilities. Here, BAELY pours adulations on his lover and how their love takes them beyond this world into outer space. The accompanying official music video, directed by Charlie Rees of Untold Studios was shot in the US and follows BAELY and his lover across the deserted plains as they explore each other and the world around them.
Jay Park – "Your/My"
Korena superstar Jay Park returns with visuals for his song "Your/My" as he releases the first of his series of EP. The song sees him pouring his heart on wax (figuratively speaking) as he pens an open letter to that special someone. He reflects on his fame and status and realizes that the greatest thing he would ever achieve is finding true love and he doesn't want to lose it. The heartwarming love ballad comes equipped with a stripped-down performance-driven visual that captures Jay Park in his element as he shreds away the glitz and glamour and gives nothing but pure emotion.
"Your/My" is taken from his new EP entitled Jay Park Season 1.
Le Destroy – "Breed"
Austin-based producer and multi-talented artist Le Destroy shares visuals for their single "Breed". The track is a mix of future pop, electrifying rock guitars underpinned by raging vocal runs and unapologetic songwriting that is anchored on sexual desire and wants. The visual is directed by Skye Lewallen and Le Destroy who use a variety of eye-popping set pieces, body-positive motifs and cinematic style to drive home the message of sexual empowerment and control. The song is taken from Le Destroy's upcoming album Trashumanism due May 31. The project is co-produced by former Nine Inch Nails collaborator Danny Lohner, mastered by Howie Weinberg (Nirvana, Garbage, Yeah Yeah Yeahs), and features Josh Freese on drums.
Muja x Dub Sonata x Slug (of Atmosphere) – "Redbone Blues"
Minneapolis' artist Muja (formerly known as Muja Messiah) and veteran producer Dub Sonata are working on a collaborative album titled Break The Stereo but in the meantime, they share the second single "Redbone Blues" featuring Slug (of Atmosphere) to keep fans satiated. The track has a smooth fusion of hip-hop, and retro funk/soul vibes and follows both Muja and Slug as they share respective stories of a fan who got lost in the whirlwind of music, money and fame. The accompanying visual by Zoo DeVille takes viewers into a record store in St. Paul and we get to see the artists going through their favourite records while detailing their experiences.
"Redbone Blues" is lifted from Muja and Dub Snonata's forthcoming collaborative project upcoming LP Break The Stereo.
Gadless – "All Lights On You"
Athens-based singer/songwriter Gadless lighten up the list with "All Lights On You", an eclectic pop piece made up of orchestra stabs, bright textures and soft grooves that rise to a crescendo in the chorus. The singer delivers a soul-stirring performance ripe with heartfelt lyrics that center on being deeply in love with that special person which leads to him losing his core self. The visual uses a mix of subtle motifs, and engaging storyboarding that follows the incapacitation of a man who lost his being to true love or what seems like it.
AKS – "Let Me Explain (Wordplay Freestyle)"
AKS's "Let Me Explain (Wordplay Freestyle)" gets a befitting Visualiser that showcases his energetic style. The anthemic tune is crafted by Grammy-nominated producer/sound engineer Likkle Jay, who laces AKS with a bass-driven, punchy soundscape made up of lush guitar plucks and triumphant horns that help the rapper deliver his message with much gusto. Armed with his slick flow and vivid songwriting, AKS reminds us of his authenticity and status in the UK rap game and the accompanying visual shot by the rapper himself takes him into the streets of London with handwritten placards featuring supporting statements that offer deeper insights into the song's themes and messages. It's a testament to AKS' creative vision and multi-faceted talents as an artist.
Myer Clarity – "HIATUS"
Toronto multi-faceted artist Myer Clarity breaks his self-imposed "HIATUS" with his brand new single and visual. Backed by rousing rock drums and edgy guitar licks, Myer details his journey from personal loss, being jaded by the industry and finally finding his way back to what he loves the most. The song comes with a cinematic and offbeat visual by cinematographer Aaron Sambey who uses Myer's past trauma as the driving force and gives viewers a haunting deep dive into the negative effects of poor mental health
Imani Nichele – "MixedUp."
Rising Chicago-based singer/poet/singer/songwriter/DJ Imani Nichele caught our ears and eyes with "MixedUp." The soulful track produced by Jay Fab of The Olympicks is comprised of warm textures, sublime keys and a bass-driven drum groove underpinned by her sultry and impassioned flow with insightful songwriting. She gives listeners a glimpse into her life and the ups and downs of being a 20-something woman trying to find her footing. The visuals blend performance shots with moody lighting and expressive set pieces that explore the rollercoaster of emotions Imani experiences.
During her teenage years, she was active in and serving as the 2018 Detroit Youth Poet Laureate –she began to pursue music & released her 4-track EP, WELLNESS CHECKin 2022. In addition to being a solo artist, sheis co-founder of DJ duo 22xS under the alias “Mani duh Mixer”. Aside from her marrying melancholic melodies, the young artist has also toured; traveling overseas & US spot dates.
Why-D – "The Veteran (Out To Get the Props)"
Malmö, Sweden’s Why-D takes it back to the glory days of Yo! MTV Raps and the Golden Era with his new single and video, “The Veteran (Out To Get The Props).” The track is pays homage to the late ‘80s and early ‘90s, the eras that shaped him into the artist he is. “This is the era that shaped me, and that’s what I was trying to bring back with this video,” the rapper/producer says. “The Kangol hats I’m wearing symbolize that I’m now a veteran in the game who was influenced by veterans before me.” In addition to Kangol, you’ll see plenty of other “old school,” though still very sought-after, fashion in the video like FILA, Polo, and Champion, among others. Beyond the retro visuals, the track itself has a touch of retro hip-hop elements thanks to Why-D’s sample-flipping production and slick talk-heavy bars.
Check out the visuals and head over to your preferred digital retailer or streaming platform to support. Stay tuned for more music taken from Why-D’s forthcoming album, The Work of a Doloist, due out this fall!
Madison Beer – "Make You Mine"
Singer-songwriter Madison Beer's newest release "Make You Mine" is a glorious dark pop tune that explores infatuation from an interesting perspective. The production is anthemic, and dark and is underpinned by her sultry melodic runs and descriptive lyrics that detail her thoughts. In the accompanying visual, she pays homage to the cult classic Jennifer’s Body’ and the result is near-perfect.
jonnychang – "WHEN WE LINK UP" with Jada Imani
Emerging rapper and songwriter jonnychang and singer Jada Imani join forces for the laidback and feel-good tune titled "WHEN WE LINK UP". Bolstered by a warm and soulful backdrop, the artists take a gander at the good memories and implore listeners to perish negative vibes. The track also comes with a video that uses different clips of jonnychang as he hangs out with his close friends and also uses some performance shots. "WHEN WE LINK UP" is taken from the upcoming album AMONG MANY STARS.
LZ7 – "Heart Unchained"
Manchester, UK-based EDM Electronic Dance Music group LZ7 delivers a striking visual for their song "Heart Unchained". The track is a collaboration with The London Community Gospel Choir and it's underpinned by rich and uplifting melodic vocals coupled with motivational rap verses that center on having faith and getting close to Jesus. The rapper also shares some of his life experiences as he struggles to find his voice but having faith helped him along the way. The visual is engaging and uses live performance shots with exquisite set pieces that take viewers back to church.
