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Master Yeti mashes the gas pedal in debut music video, "Livin' Life"

  • March 3, 2023
  • Tayo Odutola
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Chicago's Master Yeti is an accomplished producer and creative director with notable placements across music, film, and television. After becoming an artist-to-watch in 2023 with the success of his dance single "Lulu Lemon," which racked up over four million streams, he continues to thrust himself into the limelight with the release of his horse-powered new music video for the latest single "Livin Life."

In preparation for his forthcoming debut album, slated for late 2023, "Livin' Life" stars Yeti as a slick-talking playboy reflecting on his rise from rags to riches while he races the streets in a beautiful red Ferrari. The single's new music video marks the emerging star's directorial debut. For his first outing, Yeti was eager to give fans a glimpse into his lavish lifestyle of fast cars, pockets full of cash, and covered head to toe in the latest designer fabrics. “For my first official video, I wanted to give my fans a glimpse into my world, and beyond…really immerse them into my creative vision,” shared Yeti on his inspiration for the visual. “From my recording studio to lit fashion and fast cars, I took my time in the lab to give the fans something unforgettable. When the credits roll, I want my fans to remember I'm the man in front of the mic and behind the camera.”

Along with "Livin' Life," Yeti's upcoming debut will also include previously released hits "My Time," "Only A Fan," and "Heartbeat." Hailing from the legendary Chicago's southside, Yeti, and his clever-but-trendsetting sound, have amassed over 130,000 monthly listeners on Spotify.

"Livin Life" is available on all streaming platforms via Yeti Studios.

Connect with Master Yeti: Twitter | Instagram | Spotify | YouTube
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