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E The Profit shares engaging new visual for "Watch"

  • August 31, 2022
  • Jacob Saltzberg
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Kentucky artist E The Profit has shared a new visual for his single "Watch." The release follows his well-received album 2 Effortless from earlier this year, and presents a hard-hitting, stylish listen that captures E's unique sound. The new video, shot by Rocco Roy, is fast-paced and engaging, and enhances the song's raw feel in a minimalistic yet highly effective fashion.

"Watch"'s imposing, vibrant production makes an immediate impression with swirling, atmospheric synths contrasting with a deep, cathartic rhythm section. Atop the muscular instrumentation, E The Profit delivers a fleet of nimble bars, finding him as charismatic and entertaining as ever on the mic. The new video does well to capture the track's stripped-back intensity with subdued coloration and rapid, punchy shots.

The latest from Kentucky's E The Profit, "Watch" continues his run of sleek, sonically powerful releases and has us excited for what may be coming next from him.

Connect with E The Profit: Spotify | Instagram | Twitter

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