EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Hip-Hop
  • Rap

IAMSU! – "I Love My Squad"

  • January 16, 2014
  • James Elliott
Total
0
Shares
0
0

IAMSU! hails from the Bay Area, whose scene is poised to make some major headway this year, if the past twelve months were any indication. The last time Northern California was this exciting, hyphy was in full swing, Too $hort and E-40 were releasing tapes at a dizzying rate, and Mac Dre was king. Since then, a lot of things have changed, even though E-40 is still dropping albums quicker than quicksand. There is a whole new crop of young, talented emcees and producers who are plotting on a global takeover. IAMSU! and his HeartBreak Gang are vanguards in this respect; they combine modern club and party sounds with distinctive Bay elements that create a unique and extravagant sound. It is a style that hasn't been heard in the mainstream or national underground for sometime, and it could only have originated in NorCal.

[soundcloud url="https://api.soundcloud.com/tracks/129544354" params="color=ff6600&auto_play=false&show_artwork=true" width="100%" height="166" iframe="true" /]

IAMSU's latest track is an ode to his crew and their seemingly limitless potential, aptly titled "I Love My Squad". Su might not pack his bars with Eminem-esque density, which has you looking up the lyrics , in your quest to decipher what each line means in relation to one another. However, his control over his flow is second to almost no one. It's not that he doesn't utilize impressive wordplay or speak about important topics, rather, it is more impressive to hear how he packages them. On this track especially, he rides this jerky beat with relative ease: "You should ignore these rappers mayne/They say anythang/Call me Suzzy Piggy Bank/I got plenty change/ She reps HBK the gang/Over Everything.' He can goes quite sometime without breaking rhyme scheme, and he pulls it off effortlessly. When you combine his dexterous flow with the interesting, oftentimes  crazy, production, it becomes hard to pull yourself away from his music.

This track is noticeable more poppy than his other work, which deserve more than just a listen. IAMSU's mixtape, Kilt 2, was an underground gem and helped to propel him into national spotlight. You can find it and more of his music on HBK's soundcloud or their website, both perfect places to begin your tour through the Bay.

  • HBK Gang Website
  • HBK Soundcloud
  • IAMSU! on Facebook
Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Bay Area
  • HBK
  • IAMSU! HeartBreak Gang
James Elliott

Previous Article
  • Dance
  • Dance Bass

Fulgeance – "Wet" (Moresounds Remix) [Premiere]

  • January 16, 2014
  • Kiku Shinfuku
View Article
Next Article
  • Music Videos
  • Pop
  • Soul

Sam Smith – "Money On My Mind" [Video]

  • January 16, 2014
  • Mike Wood
View Article
You May Also Like
View Article
  • Afrobeats
  • Disco
  • Funk
  • Mainstage
  • Reggae

Lagos In Paris redefine borders on debut EP "We Are Lagos In Paris"

  • June 30, 2025
View Article
  • Afrobeats
  • Dance
  • Mainstage
  • Pop
  • R&B

TEKNO recharges Afropop with feel-good romance in new single “POWERBANK”

  • June 30, 2025
View Article
  • Indie
  • Music Videos
  • Pop
  • R&B

Annie Tracy shares "Catching Feelings" off of impressive debut EP [Video]

  • June 30, 2025
View Article
  • Mainstage
  • R&B

Sasha Keable demands to “Feel Something” on her boldest track yet

  • June 27, 2025
View Article
  • Alternative R&B
  • Indie Rock
  • Mainstage
  • Shoegaze
  • Soul

Geraldo Marshall dares to love again on dreamy single "The Try"

  • June 27, 2025
View Article
  • Alternative Rock
  • Hip-Hop
  • Indie
  • Rap

Lil Skies drops explosive new track "Burn" featuring Landon Cube [Video]

  • June 27, 2025
View Article
  • Mainstage
  • Neo-Soul
  • R&B

Melina Malone delivers a breezy, soul-stirring gem with “Stuck On You”

  • June 27, 2025
HOLLOW
View Article
  • Hip-Hop
  • Indie

“MORTAL MEN” by Hollow Profit confronts loss and hope in soulful new single

  • June 27, 2025
Popular Music
  • Lagos In Paris redefine borders on debut EP "We Are Lagos In Paris"
    • June 30, 2025
  • Catalina Cara
    Catalina Cara’s “Circles” is a dreamy spiral through fatigue and quiet power
    • June 30, 2025
  • Annie Tracy shares "Catching Feelings" off of impressive debut EP [Video]
    • June 30, 2025
  • [Interview] KANG DANIEL dives into 6th mini-album [Glow to Haze], career highlights and more
    • June 30, 2025
  • TEKNO recharges Afropop with feel-good romance in new single “POWERBANK”
    • June 30, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.