Bay Area artist P-Lo has been developing the west coast sound by getting involved with various California production and rap projects. He has produced for the likes of E-40, Nef the Pharaoh, and Wiz Khalifa, among others. His raps are showcased on his latest album More Than Anything, which has been blowing up all over the country. With over 4 million streams in a month, P-Lo could be on his way to being mentioned along with the Bay Area greats.
As he prepares to go on a nation-wide tour with Rexx Life Raj, P-Lo released a music for his track "The End." The visuals depict the relationship between him and his girlfriend through an iPhone. The video sees the phone follow the couple through a few adventures, but the relatability is what stuck with P-Lo.
"The song itself is so relatable. We wanted to implement the phone aspect since that's such a big part of our lives these days, especially when dealing with our significant others.This can, unfortunately, lead to problems and ironically, miscommunication," said P-Lo.
Check out the visuals above.