When it comes to the strategies behind the release of his new projects, Kendrick Lamar doesn't have to do much promo or hit the usual media circuit in order to have a successful album launch. However, when it comes to new interviews, the TDE rapper always sets aside some time for his hometown radio stations.
Following the release of his visual for the DAMN. record "Element," Kendrick sat down with Big Boy at Real 92.3 and Power 106's morning slot The Cruz Show for a pair of insightful interviews. Most notably, Kendrick Lamar revealed his top five — Eminem, Snoop Dogg, Tupac, Biggie, JAY-Z — and revealed that he originally planned to call his latest LP What Happens On Earth Stays On Earth.
You can check out both of the aforementioned Kendrick Lamar interviews in this article.
On a separate, relevant tip, you can also check out an impressive Harry Mack freestyle that inspired K. Dot himself. Watch Kendrick's body language from start to finish, it's quite evident.