We love DIRTYBIRD. It's no secret that the San Francisco-based label is a leader in dance music's underground, leading the way for deeper sounds that don't take themselves seriously. We, along with the fans the label has amassed, love it for its down to earth nature, and support of creativity and out of the box thinking. And now, DIRTYBIRD has gotten a special shout out from another brand – Smirnoff Vodka – in its Smirnoff Sound Collective series. And while we've seen the brand delve into music through festival partnership and otherwise, this video is thorough in its whole 14 minute spotlight on the Claude VonStroke-helmed label. The labelhead himself was recently named "America's Best DJ," not only for the music he incubates but for the message of inclusivity that has helped DIRTYBIRD gain more and more loyal fans, even allowing the label to host a weekend-long camping festival: a feat no other label can attest to. Tribes: DIRTYBIRD gets into the inner workings of the label and the passion behind it.
“I’m lucky enough to be surrounded by great people and music every day. We are not serious people, but we are serious about making music, and we want nothing more but to spread the love and energy we feel at our events to everyone. I feel like ‘Tribes: DIRTYBIRD’ does a great job of showcasing what we’re all about.” – Claude VonStroke