It's no secret that Jay Z's "for-the-artist" streaming service has been struggling against industry giants like Spotify and Apple Music. In 2015, Jay Z purchased the streaming service from Norwegian company Schibsted ASA. According to a report by Bloomberg, Tidal issued a statement “It became clear after taking control of Tidal and conducting our own audit that the total number of subscribers was actually well below the 540,000 reported to us by the prior owners." According to the same report, Jay Z and the Tidal team are taking legal recourse against the original owners, on account of these inflated subscription numbers.
Despite Kanye West's original claims that he would not share his The Life of Pablo and that "you can only get it on Tidal," due to a recent report by Mashable, there have been rumors that Kanye West will soon make his record available on other competitive streaming services. The loss of this massive exclusive is a yet another blow to Jay Z's streaming service and, likely, contributed additional pressure for Jay Z to execute legal action at this time.