Earlier this summer, Toronto-based band Odonis Odonis dropped Post Plague, an epic of an album that continues their quasi-pastiche dive into '80s industrial rock. With the metalloid resonance of Depeche Mode and an early Nine Inch Nails abrasion, Odonis Odonis place near the fore of a retro-synth industrialist movement that includes talent like The Soft Moon and SURVIVE. Today, via felte, the trio dropped the first of a series of short films based on their new record.
With its transhumanist undercurrent and ferocious, off-putting tone, "Needs" proves to be an excellent introduction to the multimedia productions to come. The video's director, Scott Cudmore, had this to say:
"Old, entitled, white men and the system of oppression and exploitation that they've created to serve their…well…needs, which are usually money and power. I'm looking at this through the lens of science fiction, but I wanted to depict that power structure breaking down finally. Breaking down internally. There's no linear narrative and you are free to think of that aspect in any way, but each image is a depiction of this breakdown as well as of repression, exploitation and desperation."