Shmu is all about creativity. Without it, music just wouldn't be what makes it special. Shmu is the brainchild of singer-songwriter, and multiple instrumentalist, Sam Chown. Shmu's video for their single "Diamonds" is a trippy, fun-filled ride through New Orleans. The video blends together various style of cinematic visualizations; such as VHS style snow on the screen and multicolored, psychedelic waves layered over an outdoor performance that work perfectly along such a magnetic track.
Shmu will be hitting SXSW hard with multiple tour dates on tap. If you are going to the festivities, be sure to check out one of Shmu's many appearances. "Diamonds" is currently available on Shmu's latest album SHHH!!!!. Check out the full list of tour dates below.
Shmu Tour Dates:
Friday, March 11 – Austin, TX – GTZ Records Presents at Cheer Up Charlies with The Octopus Project & Golden Dawn Arkestra
Saturday, March 12 – Denton, TX – Denton 35 with LSA Burger Co. (8pm)
Sunday, March 13 – Austin, TX – YXSB at Dozen Street (6pm)
Sunday, March 13 – Austin, TX – Austin Town Hall & Side One Track One Showdown at Volstead (10pm)
Tuesday, March 15 – Austin, TX – GTZ Records Presents at Spiderhouse Ballroom with Netherfriends & Guerilla Toss (9pm)
Wednesday, March 16 – Austin, TX – Wonderland Day Party with Netherfriends & Yonatan Gat (4pm)
Friday, March 18 – Austin, TX – GTZ Records Presents at Wonderland Jlin Narlei, Ume, Stardeath and White Dwarfs, ANAMANAGUCHI (3pm)
Saturday, March 19 – Austin,TX – The Octopus Project Showcase at Spiderhouse (2pm)
Saturday, March 19 – Austin, TX – GTZ Records Presents at Wonderland with Boyfrndz, Netherfriends, Moon Honey (9pm)
Sunday, March 20 – Austin, TX – House Party at 3115 Castro St (3pm)