2014-05-08T12:41:56+00:00 2014-05-08T12:30:22+00:00

The Loft brings us a moment of contemplation with "Rain" [Video Premiere]


There is something so special about simplicity and capturing a solitary moment in time. In new music video for “Rain” by Miami Based experimental R&B duo The Loft, a man stands alone and mourns for a relationship that is not explicitly shown, only described through the visuals and chilling background synths. It feels as though we’ve all been there as he stands underneath the downpour, because sometimes in these situations the world just stops revolving. Your heart sinks and there is nothing left to be had but that contemplation. It’s a dismal, rock bottom moment but there is also a distinct message of hope throughout. The smooth as silk vocals, an interchanging beat that perfectly synchs up with the lightning flashes and torrential rain, we truly believe that it will turn around for him.


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Exclusive · Experimental · Music Videos · R&B


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