Memphis rapper Cities Aviv is known for his genre-blurring and progressive sound that often bears a hip-hop core supported by hardcore rock elements. This first single for his upcoming album Come To Life, the self-produced "URL IRL", features the emcee flowing confidently over his upbeat and funky instrumental. He describes "URL IRL" as "a pseudonym for YOU IN REAL and I IN REAL. To be fully realized. The internet enables interaction between conscious bodies unlike ever before. This in turn hosts unveiling of each one’s true self. The track is a dichotomy of realizations involving modern worldly existence and total eternal existence." Come To Life will be released January 28th through Young One Records.